UX SPECIALIST

My work is grounded in participatory practices, evidence, and research ethics. I’m passionate about fostering critical and reflexive thinking throughout the design process. Each project is unique, and sometimes it’s necessary to go beyond traditional UX research methods. I creatively adapt these methods to suit each product and context, continually expanding and refining my toolkit. I use both qualitative and quantitative data to uncover needs, identify flaws, and explore opportunities. The choice between qualitative and quantitative approaches depends on the research questions and business goals.