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HOW DO
I WORK?
MIXED METHODS
+
HUMAN-CENTERED DESIGN
+
PARTICIPATORY DESIGN
1.BRIEF
2.PLAN
3.CARRY OUT
4.ANALYSE
5.REPORT
My work relies on participatory practices, evidence and research ethics. I'm enthusiastic of a critical and reflexive thinking in the design process. Each project is unique and sometimes is necessary to go beyond in UX research: I creatively adapt UX methods to each product and context and I'm constantly improving my toolkit. I use both qualitative and quantitative data to detect needs, flaws and opportunities. The choice for a more qualitative or a more quantitative research depends on the research questions and business goals.
MY UX
TOOLKIT
NEEDS DISCOVERY
▪︎ Contextual inquiry
▪︎ Behaviour analytics
▪︎ Focus group
▪︎ Interview
▪︎ Literature review
▪︎ Survey
REQUIREMENTS
& IDEATION
▪︎ Card sorting
▪︎ Co-design workshop
▪︎ Jobs to be done
▪︎ Persona & scenario
▪︎ Problem statement
▪︎ User journey
TESTING
& ANALYSIS
▪︎ A/B testing
▪︎ Concept testing
▪︎ Desirability studies
▪︎ Diary studies
▪︎ Statistical analysis
▪︎ Usability testing
SOME CASES
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